Keith Bates

Contact at keithbates@kbates.com

One of the things I learned early in my long marketing communications career was the power of messaging over the mechanics of media. More important than how messages are distributed is their content. So before exploring the complexity of social media and the endless array of digital tools, it is important to define, and manage, the desired messaging.

In addition to my CMO On Call consulting business I started a social network for adventurers (www.myadventures.com) which acts as my social media laboratory.

* Why the African scene? Many, many years ago I was a licensed PH (professional hunter) in South Africa. The images have stuck.
Keith Bates -- CMO On Call
ITA Member

IF YOU THINK PINTEREST OFFERS MARKETING POSSIBILITIES WAIT TILL YOU EXAMINE DEARPHOTOGRAPH.COM. IT’S MIND BOGGLING!

Thursday,  March 29, 2012

The pace of social media marketing is picking up speed. Most of us now know how to use Facebook, Twitter, LinkedIn, and recently Pinterest as powerful marketing tools.

Today I found a new challenge called DearPhotograph.com. It’s commercial application has not yet been established but the possibilities are awesome!

You don’t need to be a Buddhist to derive value, and surprises, from the publication Shambhala Sun which I’ve been reading for many years. Skimming the magazine at breakfast this morning I came across a new website that I couldn’t resist visiting because of recent insertions of MyAdventures.com into Pinterest. This one is labeled DearPhotograph.com. Take a look. It’s a tear jerker as it matches up yesterday’s photo with today’s identical location. DearPhotograph.com also has a Pinterest link, and a book which is due out May 1. This is an absolutely brilliant idea. And it will be driving thousands of people to their attics and basements for yesterday’s photos to be retaken in today’s environment. Remember where you saw it first. KeithBatesBlog!

Need help finding a marketing application for this great new concept? Consider a visit to Keith Bates, CMO On Call.

 

Comments

comments