Archives for marketing technology

Turning Intelligence Into Magic by Way of Ideas

TURNING INTELLIGENCE INTO MAGIC BY WAY OF IDEAS Saturday  July 16, 2011 HEGARTY ON ADVERTISING… A look into what lies behind great ideas and brilliant advertising, told by one of the industry’s leading players.   I’m reluctant to use the word “advertising” on a blog touting marketing communications in today’s world where misunderstandings have caused it to be perceived as a dirty word. But that’s because it’s thought of in the manner in which it was distributed, not the reality of what it does…which is to communicate! For the past half century it was used as monologue. In today’s social
Read More